With a B.S. in Product/Industrial Design and an MFA in Digital Media and Design from the University of Connecticut, I have spent over a decade working as a visual designer in the finance industry. As a Lead Designer, I have successfully led multiple product redesign projects from conceptualization to delivery. One of my recent projects involved rebranding and redesigning Securitize's website and product to reflect a strategic shift towards an institutional (B2B) focus alongside investor (B2C) services, as well as elevating the design of marketing collateral to increase conversion rates and revenue. I conducted competitive research, developed multiple concepts aligned with project goals, designed and implemented the optimal solution, and collaborated closely with the engineering team. The result was a fully redesigned website and mobile app that effectively catered to multiple services and diverse target audiences, along with several successful marketing campaigns that increased lead generation and conversion rates.
I have successfully orchestrated multimedia design solutions across various platforms, including mobile, web, marketing campaigns, social media, events, and print. My expertise spans emails, landing pages, paid media, motion graphics, infographics, and presentations. I have led website redesigns and maintenance, supported product teams with web and mobile assets, and helped shape and define brand identity by creating brand guidelines and design systems, developing and maintaining digital asset libraries, and ensuring consistency across all channels, platforms, and products.
As an Art Director and Creative Manager, I oversee other designers, offering guidance, feedback, and support to promote the team's development and maintain visual communication consistency. I also engage in cross-functional collaboration with product, engineering, channel managers, and writers, utilizing data and performance metrics to inform design choices, iterate, and enhance optimization.
I am proficient in Adobe Suite, including Photoshop, After Effects, Illustrator, InDesign, and XD, as well as Figma, WordPress, Builder, Keynote, Sketch, and Contentful. I have a good understanding of HTML and CSS and have used WordPress and Builder to build accessible websites and landing pages.
Having worked in startups, mid-size companies, and large corporations in both in-house and agency settings, I have developed a wide range of skills, from working with minimal supervision and little direction in small startup teams to collaborating with larger design, writing, development, and production teams in larger companies. Throughout my career, I have crafted user-centric experiences that have consistently improved retention, driven higher engagement, and increased leads, conversion rates, brand awareness, and revenue for my employers.