With a B.S. in Industrial Design and an MFA in Digital Media and Design with a concentration in marketing and brand from the University of Connecticut, I have spent over a decade working as a visual designer in marketing and brand.
As a Lead Designer, I excel at strategizing, conceptualizing, presenting, and executing multimedia design solutions for web, mobile, B2B, and B2C marketing campaigns across all organic and paid social media channels, emails, landing pages, ads, and more. I have led efforts to redesign and maintain websites, supported product teams with web and mobile assets, and helped shape and define brand identity, developing and maintaining digital asset libraries, creating brand guidelines, and enforcing consistency across all channels, platforms, and products.
As an art director, I manage other designers and collaborate cross-functionally with product, engineering, channel managers, and writers, leveraging data and performance measurements to make design decisions, iterate, and optimize.
I design landing pages and create motion graphics, video, and static assets for paid media campaigns, organic social content, email, direct mail, and presentations, crafting static, dynamic, and interactive pieces for educational, informational, and promotional purposes. I am proficient in Adobe Suite, including Photoshop, After Effects, Illustrator, InDesign, and XD, as well as Figma, Keynote, Sketch, and Contentful. I have a good understanding of HTML and CSS and have used WordPress and Unbounce to build accessible websites and landing pages.
Having worked in startups, mid-size companies, and large corporations in both in-house and agency settings, I have developed a wide range of skills, from working with minimal supervision and little direction in small startup teams to collaborating with larger design, writing, development, and production teams in larger companies. Throughout my career, my contributions and efforts have consistently increased leads, conversion rates, brand awareness, and revenue for my employers.